We all want to be heard – especially if we feel we have something important to say. And we do… But as we discover it is increasingly difficult to get noticed… It seems as though everyone is trying to say something – and we are all tripping over each other.
It is increasingly difficult to be heard – simply because there is so much choice.
But what are we going to do about it? Michael Hyatt in his best seller Platform: Get Noticed in a Noisy World says that we have to give customers a “wow” experience – something more than they expect. He then goes on to list ten of the key factors that combine to produce the “wow”.

That was enough to get me thinking – and also to see the relevance to Roles.

As media practitioners this should get us excited too – and challenged. We have so many media at our disposal… Surely we can put together a package that makes the Good News good news!

Hopefully these pages will help us develop our understanding of this challenge and increase our desire to choose the right media for the job.

This is going to be a new adventure…